Your Child Will Stand Out

With more than 20 years developing strategies for brands like Adidas and Airbnb, I now help students discover and articulate what makes them impossible to ignore.

Essay Strategies

WHY PARENTS CHOOSE ME.

The problem every parent faces

Your child has excellent grades and test scores. So do thousands of other applicants. When admissions officers read essays that all sound the same, how does your child get noticed?

The answer is strategic positioning. The same principles that made Starbucks memorable and Playstation distinctive now help students get into elite schools.

My background

Education:

  • eMBA, Kellogg School of Management, Northwestern University

  • MS IMC, Medill School of Journalism, Northwestern University

  • MA International Studies, Johns Hopkins School for Advanced International Studies

  • BA Political Science, Binghamton University

Experience:

  • 20+ years in brand strategy at legendary ad agencies, DDB and TBWA

  • Successfully positioned everything from blockchain to baby formula and candy to cars

  • Worked with more than 80 tech start-ups to craft their pitch and secure millions in funding

  • Worked in L.A., N.Y., Dallas, Chicago, Singapore, Hong Kong, Tokyo, Shanghai, and Beijing

  • Students this year accepted to Columbia, Cornell, and Choate

  • Born in Dublin, Ireland, raised in Queens, New York, and tempered around the world.

Ms. Chen, son accepted to Choate Rosemary Hall

"The strategic approach was completely different from other consultants. It helped our daughter find her authentic voice."

Ms. Chi, son accepted to Columbia University

"Milo helped Andrew discover his authentic story and positioned his experiences in a way that truly resonated with admissions officers."

How strategic positioning works.

The fatal mistake: Most students write about what they've accomplished. The ones who get in write about who they are.

My approach: Strategic differentiation. I help students uncover their unique perspective and articulate it compellingly.

What makes this different:

  • Focus on authentic voice, not generic templates

  • Strategic positioning, not just good writing

  • Differentiation from other applicants

  • Stories that admissions officers remember.

  • No application management, just strategic thinking

  • Professional consultation, not teenage mentoring

Why This Isn't Traditional College Consulting

I don't create passion projects, manage your child's schedule, or engineer their personality. I help them think strategically about how to communicate who they already are.

SERVICES OFFERED

PERSONAL BRAND STRATEGY

$5,000

Strategic communication foundation for lifelong success

Comprehensive brand discovery and positioning strategy that helps your child articulate who they are and what makes them unique. Perfect for developing authentic self-presentation skills that serve them throughout life.

What's Included:

  • Brand discovery session (90 minutes)

  • Personal values, vision, and positioning framework

  • Authentic voice and communication guidelines

  • Strategic differentiation analysis

  • Complete personal brand strategy document

Timeline: 2-3 weeks

STRATEGIC ESSAY DEVELOPMENT

$8,500 (includes Personal Brand Strategy)

Apply proven brand strategy to college applications

Complete strategic approach to college essays using authentic personal branding principles. If you've already completed Personal Brand Strategy, essay development is $3,500.

What's Included:

  • Personal Brand Strategy (full $5,000 value)

  • Personal statement strategic development

  • Authentic voice coaching through completion

  • Application consistency framework

  • Guidelines for supplemental essays

Timeline: 6-8 weeks

STRATEGIC CONSULTATION

$500/hour (minimum 2-hour sessions)

For supplemental essays, interview preparation, crisis management, or ongoing strategic guidance.

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